Friday, September 28, 2007

WILLS = FROM CIGARETTE TO TEXTILES

FROM FUMES TO FASHION

The WILLS Lifestyle India

Fsshion WEEK

September 5 – 9, 2007.

Venue: Pragati Maidan, India Trade Promotion Organisation (ITPO) in New Delhi.

Fashion Design Council of India (FDCI), a not for profit organization, is the apex industry body in the field of fashion design in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' in India and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the designer prêt market in the country.

India’s apex fashion council, the Fashion Design Council of India, celebrates ‘10’ Editions of the country’s leading fashion trade platform – The Wills Lifestyle India Fashion Week. Since the inception of India Fashion Week in 2000, this platform has grown from strength to strength, focusing primarily on the ‘Business of Fashion’ and working towards developing and enhancing relationship with all its key stakeholders. FDCI also organizes seminars, training on entrepreneurial development and fashion merchandising, among many others. WIFW, India’s biggest B2B fashion trade platform has now reached a major milestone and will continue to raise the bar and set new standards for the Indian fashion industry.

Anjana Bhargav.

New Delhi, 5 September, 2007: Right from the set up of the ramp to colours, fabrics and silhouettes Anjana Bhargav narrated a story from the long forgotten times in a remote village of India.

Her collection which was called “Revival” did justice to its name. It started with a gold Balinese Lehnga and continued with a variation of Indian as well as Western and fusion silhouettes. The main focus was on intricately embellished light weight cottons and hand woven fabrics which ranged from Khadi to Banarsi silks.

The color pallete spread from of-white to antique golden hues, which was teamed with warm earthy shades of sandy beiges, muddy greens and coppery browns.

One saw rich dream-weaves from Banaras with golden metallic jaquards on traditional fuchsia pinks and light emerald greens, maroon pleated chiffons with gray Bhagalpur cotton with colored dusky golden motifs.

Light weight cotton fabrics were constructed into minimal summer dresses printed with Kaddi which gave a delicate graceful vintage look.

Most elegant were the long white ankle length kurtas with smart golden Balinese cutwork and lace at the sleeves and hemlines.

The collection was a symphony of aristocratic elegant rich ensembles which evoked reminiscences of yesteryears.

All outfits which were displayed reflected Anjana’s strength regarding reviving antique hand-crafted decorative techniques and weaves. Surely she is off to a strong start for Summer 2008.

New Delhi, 6 September, 2007: ASHIMA & LEENA took us this time on a picturesque cruise through all of Far East Asia and the Middle East.

The designer duo’s collection RESONANCE offered carefully hombre dyed flowing silks which were printed with motifs taken from the rich ornamental world of oriental crafts.

Patterns from blue pottery and antique ceramics, Chinese porcelain, majestic kimonos, romantic floral bouquets, Japanese fans and cherry blossoms were united and translated into intricate digital prints which were thoughtfully placed on delicate soft flowing ensembles and further refined with sequins, beadwork in metallic tones as well as elaborate jeweled embellishments.

Not only the decorative elements but also the garment silhouettes showed details which referred to historic costume details and cuts from the east: band collars, kimono sleeves, tulip sleeves, butterfly wings, kaftans, harem pants and djellabahs sashayed down the ramp.

Apart from the prominent powdery color palette and pale pastel shades which could be seen there was also a striking range of black outfits with dramatic red and white print motifs and Egyptian pharaoh inspired embroideries for necklines and hems.

Saris paired with golden embellished blouses kept a traditional yet exotic and contemporary feel to this collection for spring summer 2008.

Ashima & Leena’s consequently conceptualized and coordinated designs showcased a strong synergy of their inspiration.


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