Friday, November 9, 2007

WORLD'S MOST POPULOR WEAR JEANS FROM DENIM WITH LYCRA FIBER - A TECHNICAL TEXTILE FIBER.

The Evolution in Denim.
Arguably the fashion icon of the 20th century, the humble denim jean has undergone a revolution in recent times: thanks largely to innovations in LYCRA fiber technology, which has opened up a realm of new possibilities for design, look, comfort and fit.
In offering an enhanced denim range, INVISTA has responded to changing consumer demands: women in particular want a look that accentuates the bodyline, with a second-skin fit; flattering but comfortable. And the old sizing standards seem to have gone by the board.
More than mere demographics, however, the revolution in denim has been demanded by women who want their jeans to do more and work harder – most notably they want jeans to flatter: to shape their curves, where they need a little ‘lift and line’.
XFIT LYCRA for the Bltimate Fit.
INVISTA’s latest denim innovation, XFIT LYCRA fabric promises ‘360ยบ comfort’ based on a new patented fabric construction, which delivers multi-dimensional stretch thus enabling unrestricted movement and ‘give’.
The revolution delivered: within a concept of ‘Ultimate Fit Where it Matters’, jeans are now displaying all the attributes that consumers had dreamt of: they don’t pull at the crotch, hips or waist; they provide ‘give’ for freedom of movement, with a flattering fit. And importantly, they don’t shrink and stay looking new for longer. XFIT LYCRA moulds to the body offering just the right amount of elasticity in all the right directions, for a perfect shape that can withstand repeated wear and wash.
INVISTA is paving the way for a revolution in jeans, with the garment industry only too happy to embrace this new development with renewed passion, unleashing a wave of creativity.
Leading denim brands and designers such as Serfontaine, Phillip Lim, Gold Sign, Zac Posen and Lee Cooper have adopted XFIT LYCRA fabric and LYCRA T-400 fiber for their collections, recognising the superior qualities of these innovations that truly differentiate premium denim from the rest.
“It was liberating to work with a new fabric like the XFIT LYCRA denim. Denim is a new fabric for me, having worked mostly in jersey, and the fit was amazing. XFIT LYCRA allowed for me to design more structured garment as opposed to the draped structure of my dresses.”
Doo-Ri Chung, DOO.RI
“XFIT LYCRA fiber allows me to provide a perfect fit, and also ensures a denim garment that will be truly comfortable for the wearer. For me style is about being comfortable and allowing a woman to exude confidence. LYCRA fabrics help me do exactly that.”
Derek Lam.
“I wanted to work with denim in an unexpected way, to push the idea of the versatility of denim, to treat denim with a delicate hand and mold it into something more unexpected. This result was possible by the extended properties that XFIT LYCRA brings to denim. Fabrics with a touch of LYCRA follows suit with the philosophy of Phillip Lim - to create clothing that is beautiful yet accessible. LYCRA allows ease of movement, versatility of fit, and helps to reinforce the integrity of silhouettes which are qualities crucial to my designs.”
Phillip Lim, PHILLIP LIM
“Life without LYCRA would just be stiff. XFIT LYCRA is essential to achieve style, seduction and impeccable fit. This technology gives you the ability to stretch between warp and weft, creating pieces which will become chic staples in any woman’s wardrobe.”
Zac Posen.
“The advantage of designing with XFIT LYCRA denim is that it functions more as a performance fabric which accommodates the majority of the body's vertical movements, eliminating tension in stress points such as the knee area, inseam and back rise and ensuring supreme comfortability for premium denim jeans.”
Mik Serfontaine.
T-400: A next-generation fiber from INVISTA.
At the heart of the LYCRA brand revolution in denim is T-400™ fiber, a totally new elastic fiber that sets new standards in the comfort, hand, wrinkle-resistance and easy care of contemporary fabrics.
LYCRA®.
Benefits of LYCRA® T-400 Fiber in Denim.
Since LYCRA® T-400 fiber is chlorine-resistant it can withstand bleaching and washing techniques not typically used on stretch denim. The latest treatments, such as antique finishes, whisker washing and sandblasting, can be applied to garments with excellent results.
Stay Crease:
LYCRA® T-400 fiber helps to create jeans that hold a crease wash after wash.
Vintage Styling:
Sanding and whisker washing.
Classic Sophistication:
Deep indigo for a more sophisticated look.
Comfort and Ease:
Relaxed stretch for comfort and ease of movement. Garments not only fit well, but retain their shape, wear after wear.
LYCRA® T-400 fiber helps make novel denim styles that look and feel great.
LYCRA®
Benefits of LYCRA® T-400 Fiber in Denim.
Since LYCRA® T-400 fiber is chlorine-resistant it can withstand bleaching and washing techniques not typically used on stretch denim. The latest treatments, such as antique finishes, whisker washing and sandblasting, can be applied to garments with excellent results.
Stay Crease:
LYCRA® T-400 fiber helps to create jeans that hold a crease wash after wash.
Vintage Styling:
Sanding and whisker washing.
Classic Sophistication:
Deep indigo for a more sophisticated look.
Comfort and Ease:
Relaxed stretch for comfort and ease of movement. Garments not only fit well, but retain their shape, wear after wear.
LYCRA® T-400 fiber helps make novel denim styles that look and feel great.
Source - Lycra.Com

THE HISTORY OF BLUE JEANS.

In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother's New York dry goods business. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, "You should have brought pants!," saying he couldn’t find a pair of pants strong enough to last.
Denim Blue Jeans.
Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nimes." The fabric later became known as denim and the pants were nicknamed blue jeans.
Levi Strauss & Company.
In 1873, Levi Strauss & Company began using the pocket stitch design.
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Levi Strauss and Nevada tailor David Jacobs co-patented the process of putting rivets in pants for strength. On May 20, 1873, they received U.S.Patent No.139,121. This date is now considered the official birthday of "blue jeans."
The two-horse brand design was first used in 1886. The red tab attached to the left rear pocket was created in 1936 as a means of identifying Levi’s jeans at a distance. All are registered trademarks that are still in use.

WE MUST OBSERVE FEB,26 as JEANS DAY IN MEMORY OF LEVI STRAUSS.
Name:Levi Strauss.
Variant Name:Loeb Strauss.
Birth Date:February 26, 1829.
Death Date:September 26, 1902.
Place of Birth:Buttenheim, Bavaria.
Place of Death:San Francisco,California, United States of America.
Nationality:American.
Gender:Male.
Occupations:Businessman.

1 comment:

Kaz said...

Interesting site about industry and textiles. Thank you.