Friday, February 4, 2011

[ Technical Textiles - The Packaging Materials Future Outlook: Key Trends in New Materials, Light weighting and Emerging Applications.]

Laura Wood
to me - skgrao.
Jan 26 (9 days ago)
I enclose details of our guide to trends in the packaging 

The global consumer packaging market is worth around US$400bn. 
The market has been relatively resilient in the face of economic 
ups and downs, but the current recession has taken its 
toll - 2009 saw a downturn in market value.

This report pinpoints the reasons why, highlights consumer and 
industry trends and casts an informed and speculative eye on 
the future. There is no doubt that consumer goods and consumer 
packaging are now facts of modern life, but the market is 
and it is only prudent to understand the drivers of change and to 
take this understanding into planning for the future.

The inexorable rise of plastic packaging has been the key market 
narrative, a rise driven by cost, convenience and the entirely 
natural desire to do ever more with ever less. Plastic, however, 
is made from petrochemicals and raw materials are becoming 
increasingly costly. More significant still, plastic has 
relatively poor environmental credentials and is profoundly 
disliked by consumers, particularly in the developed West.

Nevertheless, the plastics sector continues to receive the 
lion's share of R&D into new technology, although bioplastics 
and nano-enhanced 'super packaging' are both some way from 
being commercially viable. Paper-based packaging is still 
the largest sector and has very strong environmental credentials; 
improving paper-s barrier properties is a crucial step in 
increasing its viability as a packaging material. Glass has 
an enviable reputation as a premium material and as a packaging 
medium out of which food and drink taste better; light weighting 
is helping make glass easier to handle and more cost-effective in 
production and distribution.

The rise of the aluminium beverage can has helped sustain the 
metal packaging sector - in other areas; metal is being developed 
through higher-quality graphics, new printing techniques and 
innovation in convenient closures.

This report assesses the relative weights of all these trends and 
sets the packaging market in its context - social, economic, 
environmental and cultural. It examines this complex and dynamic 
market organically, from the viewpoints of suppliers and end-users 
and looks in detail at regional drivers, as developing markets 
increasingly shape the future.

For more information please click on:

Key features of this report

- A broad assessment of the size and dynamics of the global 
consumer packaging market and its drivers - economic, social, 
cultural and environmental.

- Coverage of trends by material - plastics, glass, metal, 
paper and paperboard, by region - Europe, the Americas and 
Asia-Pacific and by product sector - alcoholic and non-alcoholic 
beverages, food.

- Assessment of consumer attitudes to packaging and the manner 
in which hardening attitudes amongst end-users are influencing 
the packaging industry.

- Comparative analysis of the strengths and weaknesses of the 
different types of packaging material, in easy-to-view format.

- An assessment of how emerging technologies are likely to 
impact on the future of the market and on individual sectors.

- Illustrated references to key product introductions and 

- Assessment of supply-side trends and profiling of major 
industry players and their strategies

- Identification of the key commercial implications of current 
trends and an assessment of the future outlook for the market.

Key benefits from reading this report

- Understand market dynamics and make informed assessments of 
the future shape of the market, particularly in terms of what 
materials and technologies warrant investment.

- Decisions taken now, in the light of full information and a 
complete picture, can determine future progress - in a 
rapidly-changing marketplace, the winners stay ahead of the game 
and anticipate, rather than simply react.

- Gain an understanding of how the market is likely to look as 
the current recession passes into memory.

- Understand niche as well as mainstream packaging sectors; 
there are many potential avenues of growth for smaller suppliers 
who apprehend consumer needs.

- Be in a good position to tie product to the best packaging, 
especially in terms of new product development.

- Take all of the above information into the core of your NPD 
programme and appreciate fully the payoffs this will have, not 
only in terms of profitability, but - and crucially - in terms 
of company and brand image

- Understand the packaging market, not simply in terms of data, 
but holistically. Markets, like consumers, do not exist in a 
vacuum, but are proactive. The shape of change in the packaging 
market is tied inextricably to broader social issues and, 
to the fact that packaging is something consumers take into their 
homes and have a relationship with.

Key findings of this report

The consumer primary packaging market is worth around $400bn. 
Plastic packaging is the largest and best-performing sector. 
Paper-based packaging, however, remains the largest single 
segment, sustained by its 'naturalness', its recyclability, 
its versatility 
and its low cost. Metal and glass packaging are facing strong 
challenges from glass in their traditional strongholds.

The Asia-Pacific region is the largest consumer of packaging 
and its share continues to grow.

Demand for consumer packaging is tied into demand for consumer 
goods, itself subject to global economic trends. Food and 
account for 70% of consumer packaging by end-use. Demand for 
convenience has helped drive growth in packaged foods. This is 
linked to changing lifestyles - greater affluence, less time.

Sustainability is becoming a market given and is reflected in 
packaging reduction, light weighting and in the application of 
new technologies to the market. Whilst plastic remains in the 
ascendancy, other sectors are fighting back. The future 
dominance of plastic is less a fact than its adherents would 
have the market believe.

The future of the packaging market may lie in 'smaller, better, 
eco-friendlier', rather than in 'one size fits all'.

Key questions answered by this report

- At what rate is the packaging market likely to grow in the 
short-term& which materials have the brightest future?

- Which global regions will be the drivers of change?

- What are likely to be the packaging materials of choice, 
given current parameters and which materials are likely to 
suffer a downturn?

For more information please click on:

Title Index:

Executive summary
The packaging market
Plastic packaging
Glass packaging
Metal packaging
Paper-based packaging

Chapter 1 The packaging market
The global consumer packaging market
Global packaging - The wider context
The changing consumer
Importance of cost
Manufacturer and retailer strategies
Impact of technology
Emerging regions
Packaging materials and food & drink sectors
The supply side

Chapter 2 Plastic packaging
Plastic - positives and negatives
Technology and innovation
Oxybiodegradeable plastics
Consumer attitudes to plastic packaging
Regional trends
Rise of China & India
Major plastic packaging companies

Chapter 3 Glass packaging
Glass - positives and negatives
Technology and trends
Suitability for recycling
Consumer attitudes to glass packaging
Regional trends
Major glass packaging companies
Saint-Gobain Packaging
Ardagh Glass

Chapter 4 Metal packaging
Metal packaging - positives and negatives
Technology and trends
Consumer attitudes to metal packaging
Regional trends
Major metal packaging suppliers
Crown Holdings
Ball Corporation

Chapter 5 Paper-based packaging
Paper-based packaging - positives and negatives
Technology and trends
Consumer attitudes to paper-based packaging
Regional trends
Major paper packaging suppliers
The Smurfit Kappa Group (SKG)
Tetra Pak

Chapter 6 The future outlook
Comparison of materials
Key trends for the future
Reduced packaging
Increasing recyclability
Intelligent packaging
Emerging markets
Food safety
Cost and the consumer

List of Figures
Figure 1.1: The global consumer packaging market 2006-2010 ($bn)
Figure 1.2: Global consumer packaging market by material type, % 
value, 2006 & 2009
Figure 1.3: Annual growth rates (by sector value (%)), 
Figure 1.4: Indices of commodities (nominal US$ prices), 
Figure 1.5: Average number of occupants per household (absolute), 
Figure 2.6: Consumer attitudes to plastic packaging: FEVE survey 
results, 2009
Figure 2.7: Plastic as % of food packaging, by volume, 2009
Figure 2.8: Heinz's plastic ketchup bottle
Figure 3.9: The range and versatility of glass packaging
Figure 3.10: Reasons for choosing glass packaging (%)
Figure 3.11: Share of products launched by packaging material, 
by region (%), 2007-2009
Figure 3.12: Amcor's premium RingNet PET bottle
Figure 4.13: The range and versatility of metal packaging
Figure 4.14: Reynolds soft-style aluminum can
Figure 4.15: Stockmeyer soup tureen
Figure 4.16: The Fusion BottleCan
Figure 4.17: Aluminum beer bottles
Figure 4.18: Guy Anderson CanCan
Figure 4.19: Crown metal packaging innovations
Figure 4.20: Alu SLEEK
Figure 5.21: Tetra-Pak packaging examples
Figure 5.22: Smurfit Stone RecyclaCorr wax replacement packaging
Figure 5.23: Mountaire's recyclable boxes
Figure 5.24: Consumer packaging preference by material
Figure 5.25: Consumer attitudes towards packaging, 2009
Figure 5.26: Tetra Brik Edge
Figure 6.27: Packaging materials comparison
Figure 6.28: Key trends for the future

List of Tables
Table 1.1: Annual growth rates (by sector value (%)), 2006-2014
Table 1.2: Global consumer packaging market by end use (% value), 
2006 & 2009
Table 1.3: Consumer attitudes to primary consumer packaging, 2008
Table 1.4: Executives' opinion of packaging manufacturers who are 
driving innovation in food and drinks packaging (% mentions), 
Table 2.5: Share of food and drink products launched by packaging 
material type (%), 2007-2009
Table 2.6: Benefits & drawbacks of plastic packaging
Table 2.7: World Crude Oil Price, Average, end-March, 2000-2010
Table 3.8: Materials share of ethical and sustainable packaging 
(% of products launched), 2007-2009


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Hard Copy : EUR 2339
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1] Order online at

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3] Order by mail: Print an Order form from and post to Research and Markets Ltd. Guinness Center, Taylors Lane, Dublin 8. Ireland. Thank you for your consideration. Best Regards, Laura Wood Senior Manager Research and Markets Ltd

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