Tuesday, September 11, 2007


Denim has its origin in tough canvas cloth from Nimmes, France (de Nimmes - of Nimmes). Genoese sailors used this cloth to make rough-and-ready pants that lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or "Jeans", these trousers found favour around the world wherever men had to do work that would ruin most other clothes. In the American Wild West, cowboys practically lived in them, as did railroad workers and farmers. In the 1950s, blue jeans were the archetypal youth wear. Marlon Brando wore them in The Wild One. So did James Dean, in Rebel Without A Cause. Hollywood Westerns made a cultural icon of the cowboy and helped jeans cross over into mainstream wear. There have been many versions of jeans - drainpipes for teddy boys, embroidered ones for hippies, designer denims for society ladies. They transcend fashion, income and social barriers, enjoy universal appeal, and have been wardrobe staples for nearly half a century now. No doubt, if asked to select the apparel equivalent of "Desert Island Discs", most people would number their favorite pair of jeans among the must-have clothing they would want to be marooned on a desert island with. In today's global village, jeans are here-to-stay as everyday attire of the young and the young-at-heart. Behind every well-known jeans label, is quality denim. In many cases, A rvind Denim. Top. Denim Introduction.
The Arvind Mills' Denim Division was established in 1987 and has since grown into one of the world's largest denim producer. With a turnover of US$ 180 million, Arvind Denim has a capacity for producing 110 million metres per year. The denim is exported to more than 70 countries all over the world, besides catering to the Indian market.
Denim Capacities.
Total Capacity 110 million meters per annum.
Slasher Capacity 70 million meters per annum.
Rope Capacity 40 million meters per annum.
Denim Business at a Glance.
The vertically integrated plants rank among the most modern in the world. Arvind offers both Slasher as well as Rope dyeing facilities under one roof.
The basket of products includes denims from 6 oz. to 15.5 oz. in various shades of indigo, yarn-dyeds, different casts, tints, naturals and over-dyed, both open-end and ring-spun, in various weaves, in 100% cotton and cotton-based blends with Lycra® , Polyester, Tencel®, Bamboo, Jute, Linen etc., and in various finishes.
Continuous innovation and market / customer-based development is backed by a dedicated DNTG (Development and New Technology Group) and a fully-equipped pilot plant for sampling of new products.
Denim from Arvind offers reliability, quality and value-addition through services like shrink-film-wrapping and bar-coded labeling of rolls, providing washed and unwashed shade blankets with every order and faster documentation, using the SAP/R3 module. A customer counseling team is devoted to resolving quality issues and achieving desired wash results.
Global offices and independent dedicated sales teams for all locations and key accounts enhance the customer service.
Trend-setting seasonal collections, introduced in consultation with the designers, and market feedback keep us miles ahead of competitors.
To support this entire infrastructure, there is technical expertise on and off the shop floor, a vigilant quality assurance team, a dedicated DNTG, computer professionals and a thoroughly professional marketing and customer service team.
Denim Technology.
With state-of-the-art technology and equipment, the plants rank among the most modern in the world. Being one of the largest producers of denim in the world, Arvind caters to the high quality markets of Europe, US, West Asia , the Far East & the Asia Pacific.
The following technologies are used to deliver quality fabric:
Spinning - open-end.
Foam Finishing.
Spinning - Ring.
Slasher Dyeing.
Continuous Dyeing Range.
Rope Dyeing.
Air-Jet & Projectile.
Wet Finishing
All the units have in-house power generation plants, ensuring round-the-clock power supply and an effluent treatment facility, which recycles wastewater. Denim waste is converted into recycled denim paper.
Denim Product Range.
Besides the regular open-end, ring indigos and over-dyed denims, the product
portfolio includes:
Cotton blended with other fibres like: Polyester, Jute, Tencel, Bamboo, Lycra, Nylon, Linen, etc.
Interesting weaves like: Left hand twill, right hand twill, broken twill, cross hatches, cords, dobby’s, structures, etc.
Weight ranging from : 6 oz. To 15.25 oz.
Finishes like: mercerized, water repellent, moisture management, self cleaning, anti bacterial etc.
New dyeing styles with various color combinations.
The new product developments include poly urethane-coated denims, customized designer denims, printed denims and structurals. Arvind’s seasonal collections are trailblazers in the international market. Arvind brings forth two collections every year, the Spring - Summer and the Autumn - Winter.
Denim Customer Services.
In keeping with Arvind's customer-oriented philosophy, reliability, quality and value-addition through services is offered to all the customers. Shrink-film wrapping and bar coded labeling of rolls, providing of washed and unwashed blankets along with each order and faster documentation using the SAP R/3 module, facilitate better and faster material management for the customer. A customer counseling team is devoted to resolving quality issues and achieving desired wash results.
Denim Certificates.
ISO 9001.
ISO 14001.
OEKOTEX Standard 100.
Lycra Assured Partners of Du Pont.
Marks & Spencer.
Levi Strauss & Co.
Denim New Arrivals.
Immersed in strong tints, weaves blends and structures, our Spring - Summer ’06 collection is full of innovation and inspiration. It comprises of SS’06 XX & SS’06 XY
SS ’06 XX
Let the mind become fashion conscious. Be you, be naughty, apparently malicious but feminine. Flit and flutter above the aura of petals. Touch, fly, rest, get splashed with the colors of denim, dyed and sun blasted. Here begins the play of force between indigo power and the pleasure of colors.
SS ’06 XY.
Live clean but sway as the careless. Remove the extras, gain power in those wings of fantasy. Stun the world with your Greek God looks, celebrate the pandemonium of culture and fashion. Become the paparazzi’s hot dude. Born with wings of desire, take off to a fantasy flight to hunt for colors and fragrance.
Lighter weights with good yarn textures in dense constructions so that they can be used for both tops and bottom-wear.
Cotton/Linen blends in light and medium weights with strong slub characters.
Bright indigo, grey indigo, grey, brown, green and yellow casted denims.
Denims with super dark indigo and multi-color shade.
Stay black denim with fine textures.
Stretch denims in different casts with comfort stretch.
Products with regular twills, canvas, broken twills, structures and new dobby weaves.
Lighter and medium weight denims in differentiated casts.
Polyester blends with different colored polyester yarns.
Flat finished denims.
They may start Denims with " Organic Cotton ".

For kind information if necessary to "ARVIND" management
Silicones help denim jeans become a better fit for the environment
Dow Corning Corp has developed a denim processing method that it claims significantly reduces the amount of water needed and decreases waste output.

The Name and Fame of "ARVIND" as reported by :
Arvind Sates Global and Local Hunger for Jeans : An Indian Textile Mill Strikes Gold With Denim.
By Miriam Jordan.
Published: THURSDAY, NOVEMBER 20, 1997.
AHMEDABAD, India: When Anand Parekh began peddling denim in the United States and Europe a decade ago, he bowed to a demand by buyers that he keep any mention of India off the product and packaging.
Today, "every roll of denim going anywhere in the world has Arvind and India stamped on it," said Mr. Parekh, president of the denim division of Arvind Mills Ltd., the world's third-largest denim maker and the biggest outside the United States.
In this dusty, steamy city, where cars vie for space with donkey carts and stray bulls, Arvind's state-of-the-art factory churns out denim for Lee Apparel Co. and Levi Strauss & Co. and for retail giants such as Marks & Spencer PLC, J.C. Penney Co. and Gap Inc. The company sells denim to clients in 70 countries. In India, it introduced jeans to far-flung towns whose inhabitants had worn only traditional clothes.
When many family business empires in India are being forced to reform or die, Arvind is trying to reinvent itself as a world leader in textiles, starting with Denim,in todays Business.
"It was one of the first Indian companies to react to change and thrive in a liberalized environment," said Mohan K.R. Swamy, senior analyst at BZW Asia Ltd. in Bombay. In the year that ended in March, denim accounted for 65 percent of Arvind's $241 million in sales, and the company is adding denim production capacity this year. The rest of its sales came from shirt fabric and garments.
"Arvind has mastered the highest technology and established a global reputation," said Udo Hartmann of Gherzi Textile Organization, a consulting firm in Zurich. "Even if the denim business gets tough, they have a very good chance to succeed."
The company wants to duplicate its success in denim in other cotton products. It is investing $275 million in three factories to make fabric for shirts, knitwear and legwear. A foray into home furnishings and bed and bath products is next on the agenda. Down the road, the company wants to launch its own label of casual wear for export.
"Our goal is global dominance in cotton textiles," said Sanjay Lalbhai, 42, Arvind's managing director and the grandson of the company's founder. "We want to be to textiles what Sony is to electronics."
During most of its 60-year business history, the Lalbhai family made saris, suits and shirt fabric for the Indian market. When low-cost power looms began snatching business from big mills in the 1980s, Mr. Lalbhai realized the company was threatened with extinction. To survive, he bet on denim, a fabric whose raw material, cotton, was plentiful in India, but whose market was entirely overseas.
He brought in professional managers and today acknowledges that he might be the last family member to run the publicly traded company. Mr. Lalbhai also exploited India's traditional strengths in textiles: low-cost, highly qualified labor and relatively inexpensive, high-grade cotton. His decision to invest in the best foreign technology also helped turn Arvind into a global player in less than a decade.
That does not mean its denim was an easy sell. Even in the late 1980s there was a bias against Indian textile products.
"I was thrown out of some companies" who didn't take Arvind seriously, Mr. Lalbhai said. "We had to fly in buyers to see our operations to convince them we could do it."
As Arvind's DRNIM production soared, it conquered more and bigger customers. Yet it could not ignore the fact that demand for jeans was leveling off in mature markets. Fortunately, India threw open its economy in 1991, and the spread of satellite television helped generate demand for products associated with the West.
Arvind saw a golden opportunity forming in the budding domestic market for jeans. Today, the company sells four brands, priced between $7 and $30 a pair. Its best-selling label, Ruf & Tuf, caters to rural India, home to 70 percent of the country's 950 million people. Before Ruf & Tuf was introduced in 1995, most rural Indians had only seen jeans on television.
It took some creativity to crack the rural market, where many Indians still prefer custom-tailored clothes. Rather than fight that mindset, Arvind conceived "ready-to-stitch" jeans. Ruf & Tuf jeans are sold as a kit: two legs, buttons, rivets, zipper, leather label and an instruction booklet for the neighborhood tailor.
"It's an extremely innovative way to reach out to the rural consumer," said Titoo Ahluwalia, chairman of Org-Marg, a market-research firm in Bombay. "They were attuned to the culture."
Still, some worry that even within the textile industry, Arvind may be trying too much too soon by expanding into three new lines simultaneously. In addition, its plan to move to higher-value products sold under Arvind's brand will require marketing expertise that the company has not needed until now.

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