RELIANCE A NAME TO RECKON

Manufacturing Facilities.

Reliance Industries Limited operates world-class manufacturing facilities at Naroda, Patalganga, Hazira and Jamnagar, all in western India.

The Naroda facility, near Ahmedabad was commissioned in 1966. The synthetic textiles and fabrics manufacturing facility at Naroda manufactures and markets woven and knitted fabrics for home textiles, synthetic and worsted suiting and shirting, dress material, saris and ready to wear garments. The textile plant is spread over 150 acre site.

The Patalganga complex, near Mumbai, has polyester, fibre intermediates and linear alkyl benzene manufacturing plants. The manufacturing facility at Patalganga which was established in 1988 and is spread over 200 acres of land.

The Hazira complex, near Surat, has a naphtha cracker feeding downstream fibre intermediates, plastics and polyester plants. The manufacturing facility at Hazira which was established in 1991 and is spread over 700 acres of land.

The Jamnagar complex has a petroleum refinery and associated petrochemical plants making plastics and fibre intermediates. The manufacturing facility at Jamnagar was commissioned in 1999. It is spread over 7,400 acres of land.

The fiber intermediates manufacturing facility at Kurkumbh was the Glycol division of SM Dyechem Limited and was acquired by the Company in 2005.

Each of these complexes has world class manufacturing facilities.

NARODA MILLS.

Naroda.

Reliance Naroda complex, located at Ahmedabad, is spread over 120 acres. The complex has been in operation since 1963 and employs nearly 6000 people. The complex has assets worth over Rs 300 crore.

Naroda complex represents the largest investment in the textile industry at a single location.Naroda complex is India's most modern textile complex - a recognition bestowed by the World Bank.

History

Naroda complex was started in 1966 with just four warp knitting machines and 68 people.Reliance policy of backward integration had ensured that the original manufacturing activities,which were confined to fabric, finally encompassed everything that went into fabrics, viz. crude to fabric. In certain parts of the country, the fabric manufacturing complex, with the brand name VIMAL, continues to be synonymous with Reliance Industries Ltd. The umbrella brand VIMAL later on became ONLY VIMAL. One of the largest complexes of its kind, Naroda has a special place in the history of Reliance even though the other Reliance operations have grown much larger over the years.

The activities at Naroda complex, since its inception, have also witnessed substantial growth.Fabrics of various types - suiting, shirting, home textiles - are manufactured here. The most distinctive feature of Naroda complex is the varied product group manufactured requiring different creative techniques are all housed under one complex.This feature of Naroda is without a parallel.

Salient Features.

The Textile Division of RIL continues to maintain technological edge through all these years and continues to enjoy the status as one of the most modern, state-of-the-art textile plants in the country.

Total area 484,950 sq. mtrs.

p>Built-up area 301,000 sq. mtr.

One of India's largest textile facilities, fully integrated at one complex.

One of the largest design studios equipped with the latest in CAD systems./p>

Environment friendly technologies.

All pervasive quality control.

Talented and skilled workforce.

Largest retail network.

Widest range in the most number of categories.

Captive power plant.

The Textile Division's mission is to continue to have a strong commitment to the textile business and to maintain leadership status through continual investments in human resources, state-of the-art technology, product development and innovation and widening distribution network and to keep pace with changing global trends.

New Initiatives.

Colour Computer for Processing.

* CAD system for designing.

Computerized Loom Monitoring System.

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Remembering Daddy's business after a long time.

Vimal to outsource from Arvind, Aarvee.

BS Reporter / Mumbai/ Ahmedabad November 03, 2007.

Reliance Industries Ltd�s,' recently re-launched brand 'Vimal' will manufacture majority of its garments from its own fabrics but when it comes to cotton range the company will outsource the products from textile majors specialising in cotton products.

,b>The company's first exclusive showroom, after the re-launch of brand Vimal, was launched in Ahmedabad and 23 exclusive stores will come up in Mumbai, Bangalore, Chennai and Kochi.

The company is also planning to tap an unexplored market of automative furnishings for passenger cars.

Talking to Business Standard, Anand Parekh, President, Textile Business, RIL, said, "We will have cotton range in Vimal brand but the company is not planning to go for backward integration so we will be outsourcing the cotton fabrics from companies like,Arvind and Aarvee who specialise in cotton fabrics. Anyway the cotton segment, though growing in demand, will only consist two or three per cent of our total business through Vimal."

The company is also looking at launching automative furnishings in the near future to tap the almost untapped organised market.

�There are 1.1 million passenger cars being added in India and we want to tap that market as it is hardly tapped by the organised sector. We will also look at exporting the fabric to the US market as the automative furnishing market is also growing there."

Vimal brand was re-launched on October 20th with new logo and a whole new range of garments.

Talking about the market situation, Parekh said, "The textiles market in India is at present estimated at Rs. 100,000 crore. The market is projected to reach Rs 190,600 crore by 2010. The major growth is coming from the urban market. Out of the total market the urban share is 59 per cent and the rest 41 per cent business comes from the rural market."

"Around Rs 37,000 crore is the menswear market in India and of that Rs 12,000 market is of branded garments. The new Vimal will be promoted as a brand for peppy and young. We are paying special focus on the designs, he added, and for that we are planning to rope in best designers from across the globe. Vimal's men's range has shirts, trousers, suits and jackets. These products are divided in three sub- brands; Vimal Red, Vimal White and Vimal Black. Vimal Black is inspired by the concepts of Italy's famous designer Maurizio Bonas who is also the president of 'Made in Italy' committee."

Talking about the exports market he said, "Our exports of textiles is almost 21 to 22 per cent of India's total exports of textiles. We are confident that our export growth rate will be more than the industry's export growth. Our plans include of exporting more value added or finished products. Instead of exporting fabrics we will focus on exporting shirts, trousers and suits just like major global garment manufacturers including Levi's."