[ Technical Textiles - Tencel Sustainable Denim Wardrobe launches new collection.]

Tencel Sustainable Denim Wardrobe launches new collection

Softwear embodies femininity, fluidity, and functionality. © Lenzing

Softwear embodies femininity, fluidity, and functionality. © Lenzing

Consumers are finally starting to view their apparel from a sustainability 

mindset, even if they struggle to make all their lifestyle choices more 

responsible. But people want deeper meaning in how they work, live, and 

consume. 

Their calls for greater transparency and sustainable options are increasing 

the pressure on brands to design with more considerate products with purpose 

that make people feel good about their choices.

The latest capsule from the Lenzing’s new Tencel Sustainable Denim Wardrobe collaboration is centred on environmentally conscious production and how it can influence the denim supply chain for the better. This latest collection goes under the headline of Broadband – a name chosen to reflect the breadth of products in modern denim circles. Looking at denim today, the only trend seems to be that there is no trend at all, so the current definition of denim has never been so unstructured. Indeed, todays’ denim might not even contain cotton or be made from a woven fabric construction.

Broadband represents the products that result from such close, global 

collaboration. © Lenzing Broadband represents the products that result 

from such close, global collaboration. © Lenzing “Sustainable denim 

production requires innovative thinking that extends beyond just raw 

materials and production methods,” said Tricia Carey, Director of Global 

Business Development for Denim at Lenzing Group. “To truly attain 

sustainability, companies must also seek out non-traditional ways 

of working together. When we created the Sustainable 

Denim Wardrobe collaboration, we discovered new depths of partnership 

and new ways to share knowledge, supporting commercial innovation.” 

Broadband represents the products that result from such close, global 

collaboration. The capsule redefines denim with unique fabrics that combine 

Tencel Lyocell and Tencel x Refibra Lyocell fibers, cotton, linen, recycled 

cotton, and spandex. It brings together two completely different denim 

categories.The latest capsule is centred on environmentally conscious 

production. © Lenzing 

The latest capsule is centred on 

environmentally conscious production. 

© Lenzing
Softwear embodies all that is familiar 

about denim fabrics made of Tencel 

Lyocell fibres – denim with femininity, 

fluidity, and functionality. 

Its counterpoint Hardwear ventures 

into newer territory, where Tencel 

Lyocell fibres meets tradition and 

tailoring in a collection that takes 

pleasure in the detailed minutiae of 

vintage garment construction.
The Sustainable Denim Wardrobe is a 
collaboration of companies that 
bring together best-in-class artisans 
from fibre to design to finished garment. Fabric collaborators include: A&A, 
Taiwan; Anubha, India; Atlantic MillsThailand; Candiani, Italy; Indigo Istanbul
Turkey; Kaihara, Japan; KG Denim,  India;  Mozartex, China; Orta, Turkey;  and 
Stella Blue, China. Sustainability-as-standard garment processing comes from 
Jeanologia. Design input for Softwear comes from Escuela de Arte Superior y de 
Diseño de Valencia. Design and garment making for Hardwear comes from 
British-based specialists Endrime and Blackhorse 
Lane Ateliers respectively.

The latest capsule collection goes under the headline of Broadband. © Lenzing
Tencel Lyocell fibres are derived from responsibly harvested wood sources and 

produced in a closed loop, resource efficient production process. Tencel x

Refibra Lyocell are made from a substantial proportion – up to one third – 

of pulp from cotton scraps from garment production mixed with wood pulp to

create what is probably one of the most sustainable

fibre on the market today.
 www.lenzing.com
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