Wednesday, March 15, 2023

[ Arvind,PurFi Global partnership to combat textile waste problems. ]

PurFi's  proprietary technology creates a traceable waste to virgin quality fibers utilizing fibers utilizing 96% less water and 90% less energy than virgin fibers

"Sustainability and innovation are key pillars of our strategic growth. We have always centered our approach on innovative ideas and sustainable initiatives.We share the common value system and excellent working relationship with PurFi Global,and this partnership will not only provide an innovative solution to deal with the issue of textile waste but will also strengthen our motto of being Fundamentally Right.We work forward to working with these technologies to fuel the next set of growth in textile manufacturing and at exceptionally less environmental impact.
- Punith Lalbhai,Executive Director,Arvind Limited.

Picture courtesy - Textile Magazine.
Arvind Limited,India's largest textile to technology conglomerate, and PurFi Global LLC a sustainable technology company specializing in rejuvenating textile waste in to virgin quality products,announced a joint venture to reduce the amount of textile waste going to land fills.
Significant transformations across the fashion industry have led to a dramatic rise in "fast fashion." The textile Industry generates more than 64 billion pounds of post industrial waste and 284 billion pounds of post - consumer waste annually.Yet only 12 percent textiles globally are recycled, and about one percent are up cycled.As the fashion industry has embraced calls.As the fashion industry has embraced calls for more circular and sustainable supply chain, PuFi s proprietary technology-supported by more than 30 patents and 400 plus registered trade secrets- has emerged as a proven and complete solution for rejuvenating textiles back in to virgin-like fibers.

"Partnering with PurFi will enable Arvind to expand on our decades long commitment to extending sustainable practices in to every aspect of our business" affirmed Ashish Kumar,President & Chief Executive Officer,Arvind Limited. "For more than 25 years,PurFi has been developing and investing in State-of- the art technology can rejuvenate industrial textile waste. Unlike the traditional 'one-and done' recycling approach.PurFi s technology can rejuvenate waste materials in to virgin-like fibers 17 times, and can be done at scale. Working together,we believe we can lead the textile and fashion industries into a new era of sustainable practices,transforming textile manufacturing into a truly closed loop cycle"

Ashish Kumar, President & Chief Executive Officer.
Picture - Courtesy, Textile Magazine.

PurFi and Arvind will locate the first in a serious of planned fiber rejuvenation facilities near one of Arvind's manufacturing facilities in India.This facility will process textile wastes-white cotton,colored cotton,denim and synthetics-into virgin-like fibers for reuse from two lines,where each line will have a 5,500-ton capacity per year with plans to expand over the next five years.The investment of these 2 lines is envisaged at Rs.200-250 crores.Expansion plans include an additional production line that removes elastomers from fabrics utilizing another of PurFi's proprietary technologies.Currently,85% of the world's apparel contains elstomers with out the use of toxic chemicals and preserve the host fiber while having the ability to recycle the elastomers that were removed.This joint venture is slated to start construction in the 4th quarter of 2022 with full production expected to commence in the 4th quarter of 2023.
"We are thrilled to partner with Arvind as they share our values and have a rich history of innovation,superior textile manufacturing capabilities and commitment to sustainability."said Mrs.Joy Nunn, Founder and Chief Executive Officer of PurFi Global LLC Arvind Immediately understood the value and promise of our technology and will increase efficiencies in their production with rejuvenated fabric in addition,our unique tracers that are specific to PurFi's rejuvenated fibers provide customers with a clear sight to the origin of fibers they source.The authentic product identifier is of great value to manufacturer like Arvind,who are committed to providing transparency into their sustainability practices and understood that rejuvenated materials have moved from 'nice to have' to 'must have in their products offerings. We look forward to partnering with Arvind as we continue to innovate to create a more sustainable planet and contribute to the circular economy."
The circular economy is being embraced by those who are conscious of their carbon footprint,especially younger generations who want to associate with brands that share their values. The textile industry seeks to combat the environmental concerns created by "fast fashion" and the take-make-waste model with a goal of creating a system where clothing and textiles are reused and not thrown into landfills.To fulfill their commitments to 100% recycled or sustainably sourced materials with in the next decade,many in the textile and fashion and efficient processes.

PurFi's technology requires significantly fewer resources than the production of virgin textiles.When compared with manufacturing virgin polyester,nylon or cotton,Purfi fiber manufacturing uses up to 96% less energy.The process also generates 85 to 90 percent fewer green houses gas emissions.

PurFi's Proprietary Technology 
PurFi's fiber maintains the original quality and integrity of the input fabric and can integrate additional properties to make it even better.PurFi teases apart the fabric back into the original yarn,and from the yarn back to the original fiber.This process ensures the length is maintained and any resulting short fibers are filtered out.Source materials never touch unfiltered air or human hands once entering rejuvenation line and then penetrated by PurFi's patented and trade secret technology to achieve a reverse spinning technique. 
The fibers have the option to be treated with a purification technology prior to being baled into fiber.The technology can embed the rejuvenated fibers with additional characteristics,including hydrophobic, hydrophilic,odor control, fire retardant and others. additionally, PurFi can blend fibers together to make a customized fabric com positions.All of this is done at the fiber level instead of at the yarn or fabric level,which withstands washing and wear and-tear much longer.PurFi fiber scan be used in meta-aramid and para-aramid textiles as well.Importantly,textiles can be produced with 100 percent PurFi fibers when recycled fibers must be blended with virgin fibers.

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