HOW IT ALL HAPPENED:-
Charagh Din, originally New Lord & Company, began in the year 1947. A couple of years later, this small tailoring shop was bought over by our enterprising founder Mr Arjan Daswani. And the rest, shall we add, is history. Within a short span of time, Mr. Daswani's vision and determination transformed the miniature boutique into a mega shirt store that today is one of the few established names in the Indian fashion community. Charagh Din is also famous for attracting celebrities from all over. Walk into the store and you gasp - it stretches across four floors and an area of 10,000 sq.ft.
PHILOSPHY AND A FIXATION FOR QUALITY:-
At Charagh Din, we believe that success lies not in just meeting demands but above all, in innovating relentlessly. As a result, we've learnt to grow along with our customers. Setting trends and keeping in touch with the latest in local and international fashion. Needless to say then, we automatically satisfy the strictest of quality checks and the most discerning of customers, alike. Charagh Din is truly a brand that's created out of pure love, and great passion. We work 365 days a year, reckoning each day as an opportunity. A test of our commitment to quality - the ultimate performance parameter for business success.
WHAT DOES WEARING CHARAGH DIN MEAN:-
The The CD logo has come to mean sophistication, good taste and a very special identity for years now. By remaining exclusive, the brand has been able to acquire an unquestionable reputation for quality and precision. Ask any of our 500,000 satisfied customers and they would readily approve of our claim to being the last word in style as well as craftsmanship. Charagh Din brought Indian men's tailor craftsmanship to international acclaim. Our customer list comprises some of the worlds most demanding and distinguished men-the likes of Mr Ram Jethmalani & Mr.Farooq Abdulla. They know that the feeling one gets wearing a ready-made shirt goes beyond mere comfort. It has the flavour of self-assurance. It has the tinge of power.They have been coming to us for a very long time from our first & only shop on Wodehouse Road in Bombay in 1955.
They want only one thing: a shirt that fits.
THE RANGE:-
At any given point the store offers 25,000 unique shirts. Tall claim? But it's true. All these shirts are available under one roof, and now also on a single website - www.charaghdin.com. The store takes great pride in its dedicated team of four designers producing 100 styles a day, of which, only 20 to 25 creations make it to the grade. The offering includes casualwear, business shirts, partywear, sports shirts and a designer range. A vibrant mixture of stylish office wear shirts to even the funkiest of designer wear for parties. Teeny hoods, flaps, odd buttons, pockets and a whole lot more. The year 1998 also witnessed the birth of Ditto - a unisex brand for hip teenagers and modern youth. One can even turn to our website and unfurl its entire range at the click of a button - spunky shirts available in the most electric and vibrant styles.
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